Archive for March, 2012

Sony lands hot spec from ‘Spider-Man’ scribe

March 29, 2012  |  Variety  |  No Comments

Film News: Par also bid on James Vanderbilt's 'White House Down' actioner

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Screen Media nabs thriller ‘Shuffle’

March 29, 2012  |  Variety  |  No Comments

Film News: Indie plans theatrical release for Kurt Kuenne drama

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SAG, AFTRA vote result nears

March 29, 2012  |  Variety  |  No Comments

Film News: As of Friday afternoon, separate unions may exist no longer

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Best Buy to Close 50 Stores, Cut Costs

March 29, 2012  |  All Things Digital  |  No Comments

Best Buy Co. is beginning to acknowledge that its big-box business model, which dominated electronics retailing for much of the past two decades, is no longer working. The world’s largest electronics chain by revenue said it would close 50 big-box stores this year, test remodeled store formats in San Antonio and Minneapolis, and lay off 400 corporate and support workers as part of a plan to trim $800 million in costs and restructure its ailing business. Read the rest of this post on the original site »

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More Americans head to MipTV

March 29, 2012  |  Variety  |  No Comments

TV News: Organizers: All of the U.S. studios will attend this year

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Snapguide App Lets Users Create How-To Guides on the Go

March 29, 2012  |  All Things Digital  |  No Comments

Snapguide today launches to the public a mobile service for creating and consuming step-by-step guides. The app helps users contribute how-tos on topics like cooking, gardening and repairs, by using a template that allows for photos, videos and supply lists. For now, Snapguide’s main offering is an iOS app, though it also works for the Web and mobile Web. Some sample guides I found while perusing included “how to make tofu,” “how to catch Dungeness crabs” and “how to make French macarons.” (That last one consists of 29 intricate steps, resulting in delicious and perfect-looking cookies that I’m sure I could never equal.) Despite how intimidating some of the individual lessons may seem, Snapguide is one of those apps that feels good in the palm of your hand. It is nice looking, functional and snappy. San Francisco-based Snapguide, which raised $2 million in seed funding last year , is far from the first company of its kind. For instance, there are structured competitors like Mightybell and Instructables , plus all sorts of free-form recipe and DIY communities. Perhaps the biggest differentiator is that Snapguide is mobile-first

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HootSuite Gets $20M from Canadian Pension Fund

HootSuite Gets $20M from Canadian Pension Fund

March 29, 2012  |  Blog  |  No Comments

Social-media-management platform HootSuite has secured $20 million in secondary funding from OMERS Ventures, allowing a group of employees and early investors to cash out early. Founded in 2008, Vancouver-based HootSuite has 140 employees, and 3 million users across desktop and mobile. It offers a free service to consumers and an enterprise offering to brands, including PepsiCo, the NBA, FOX and Time, that lets them publish and manage social-media content. Though it also lets users manage their Facebook, LinkedIn and Google+ content, it's best known for its Twitter client. With the funding announcement, HootSuite joins the ranks of companies, such as Groupon, that have

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Google Partners With Pandora, AdWeek, NYDN On New Paywall ‘Substitute’

Google Partners With Pandora, AdWeek, NYDN On New Paywall ‘Substitute’

March 29, 2012  |  Blog  |  No Comments

Google (NSDQ: GOOG) is rolling out a new product, “Google Consumer Surveys,” that lets publishers monetize content through “microsurveys” created by companies that want to carry out inexpensive market research. Publisher partners at launch include Pandora (NYSE: P), AdWeek, the New York Daily News, the Lima News and the Texas Tribune. For publishers, the microsurveys are “basically a substitute for a paywall,” said product manager Paul McDonald. When a user clicks on an article that would normally be behind a paywall, he or she can answer a question instead of paying for a digital subscription. Google already has a paid content product, Google

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TubeMogul Brings Nielsen GRP Ratings to Video

March 29, 2012  |  Media Week  |  No Comments

Real-time bidding for online video ads is a market that's about to blow up , but it’s not easy tearing away brands from their cherished TV metrics in favor of impressions and clicks. A key step on that path came last September when the Media Rating Council accredited Nielsen’s Online Campaign Ratings, which measure overnight audience reach, frequency and gross ratings points (GRPs) for online display and video ads. Now TubeMogul is bringing Online Campaign Ratings to its RTB video ad platform. The agreement between TubeMogul and Nielsen means advertisers and agency trading desks can cross-reference GRPs for audience age and gender demographics with impressions and clicks to get a fuller sense of a campaign’s performance. “GRPs change the calculus by letting us allocate budgets purely based on where viewers are and make apples-to-apples comparisons with television,” said Mark Wagman, product manager at Omnicom's digital media trading desk Accuen, in a statement. TubeMogul CEO and cofounder Brett Wilson said the closer comparisons between online video and TV should facilitate the shift of money from TV to digital “because people know what they’re getting.” However, while TubeMogul is able to relay metrics like impressions and clicks in real time, Nielsen’s GRP numbers are only available daily, as with their broadcast GRP metrics. Also TubeMogul’s advertisers will have to log in to the Nielsen dashboard separately to view GRP numbers alongside metrics on TubeMogul's platform. “We aspire to work with Nielsen to make it more real-time than it is, but it’s a whole lot better than anything that’s available right now where you’re not really sure if you reach the audience you think you did and furthermore you’re not sure how your digital buy compares with your TV buy,” said Wilson.

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Nike Sues Reebok Over Sale of Jets Tebow Jerseys

Nike Sues Reebok Over Sale of Jets Tebow Jerseys

March 29, 2012  |  Blog  |  No Comments

Tim Tebow is so popular he even inspires lawsuits. Nike filed suit against Reebok on Tuesday, claiming that its competitor is using Mr. Tebow's name without permission on Reebok-made apparel and replica jerseys bearing the quarterback's No. 15 in the wake of his trade to the New York Jets on March 21. Reebok's 10-year contract as the NFL's official uniform supplied is ending; Nike takes over in a new five-year deal that begins on Sunday, April 1. The suit, claiming a misappropriation of rights and unauthorized and improper use of Mr. Tebow's name, was filed in federal court in New York. Nike

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