/// Intel’s Diane Bryant Says CIOs Will Love Its Romley Chip

March 30, 2012  |  All Things Digital


Yesterday, I had lunch with Diane Bryant. Until January, she had been CIO at chipmaker Intel. Then, on Jan. 20, as part of a management shake-up , she was named vice president and general manager of Intel’s Data Center and Connected Systems Group. She was in New York yesterday for a lunch with a few journalists, primarily to talk about Intel’s latest generation of Xeon processors for servers. Before they were officially released, these chips were known primarily by their code name, Romley, and often still are when analysts and others talk about them, because the code names are easier to remember than the product names, which, for the record in this case, is Xeon Processor E5-2600. The Romley generation of chips builds on the foundation of Intel’s previous generation of server chips, known by its code name, Nehalem. The main benefit, which Bryant and other Intel execs and customers explain in lengthy detail in this video from the product’s launch in San Francisco three weeks ago, is that the chip is 80 percent faster at certain computing jobs, according to independent tests. At the same time, it is 50 percent more energy efficient. Executives who operate data centers generally worry about two things: The raw number-crunching power they can squeeze out of the chips in their densely packed racks of servers, and the cost of the power required to keep them running and also keep them cool. So the introduction of a chip that can get more work done in a shorter amount of time while using half as much power is, at first glance, a pretty compelling moment to consider an upgrade. And yet, that doesn’t seem to be the case. In a survey of 100 CIOs of large enterprises conducted by the investment bank J.P. Morgan, 91 said that they didn’t see Intel’s Romley chips as much of a catalyst for upgrades in their data center

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Intel’s Diane Bryant Says CIOs Will Love Its Romley Chip


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