/// Bang Bang Pow Pow: TBS Wins Quarterly Ratings Race

March 28, 2012  |  Media Week

Mad Men may be the ultimate critical darling and The Walking Dead a relentless devourer of GRPs, but the most transformative show on basic cable is actually a broadcast hand-me-down. According to Nielsen ratings data, Warner Bros.’ The Big Bang Theory is now the most-watched comedy on cable, drawing north of 3 million viewers per episode on TBS. Since making its cable premiere on Sept. 20—an 8-11 p.m. prime-time road block averaged 1.55 million viewers—the Chuck Lorre sitcom has sent TBS’s fortunes soaring. In the first quarter of this year, TBS accomplished something that hadn’t been done in six years, unseating reigning champ USA Network as the top-rated cable entertainment channel among adults 18-to-49. Through March 25, the Turner net averaged 1.22 million members of the dollar demo in prime, marking a 33 percent improvement from the year-ago 923,000

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Bang Bang Pow Pow: TBS Wins Quarterly Ratings Race


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