/// Is Browsing a Catalog More Fun on a Tablet?
Unsolicited catalogs take up a frustratingly large amount of space in my snail mail, and I can’t remember the last time I ordered from one. Yet there’s something relaxing about sitting down and flipping through colorful, glossy pages to admire an ensemble from Anthropologie, read a recipe from Williams-Sonoma or catch up on trends at Nordstrom. [ See post to watch video ] Catalogs are ideally suited to a device that encourages people to sit back and relax while using it: the tablet. And in the past year, digital versions of catalogs—and more specifically, apps that pull together many free catalogs in one place—have found a home on iPads, Android tablets and Kindle Fires. This week, I tested three free catalog-aggregating apps to see how well they replaced paper: Catalog Spree by Padopolis for iPad, which includes fast navigation tools; Google Catalogs for iPad and Android tablets, which offers the most content; and TheFind’s Catalogue app for iPad and Kindle Fire, which has the cleverest way of opening a Web page when you’re ready to buy something. In these digitized catalogs, the pages turn with real-looking animations, and there are direct links from items to the websites that sell them. Each digital-catalog app excels at something different. Catalog Spree lets you clearly mark favorite items and their descriptions with yellow circles—as you might do in a physical catalog. Google Catalogs lets people create collages of various items that can be shared with friends via email or publicly with others who use the app.
Read the original post:
Is Browsing a Catalog More Fun on a Tablet?
- 05/24/2016 • This Week’s Must-Haves: a Smart Pill Dispenser for the Entire Family
- 12/08/2014 • Winners of Adweek’s 2014 Hot List Are Revealed
- 06/26/2014 • NBCU’s TV Everywhere Taps Former HBO Exec Dina Juliano as SVP of Consumer Strategy
- 06/20/2014 • Top Chef Duels Host Claims Real Housewives Are Saner Than You Think