/// Amazon’s Key to Beating Groupon in the Daily Deals Space is Its 164 Million Paying Customers
Amazon’s online catalog offers millions of everyday items for sale, but how many consumers think of visiting Amazon to buy a meal in a restaurant or a haircut at the local salon? Over the past year, Amazon has slowly been entering that space, too, to go up against industry-leading Groupon. So far, it’s done fairly well. For example, Amazon ranks fourth in the U.S., following Groupon, LivingSocial and Travelzoo, according to Yipit, a deal aggregator, which closely tracks the major players. Starting early tomorrow, the company is planning a publicity stunt to raise its awareness even further, by posting $10 Amazon.com gift cards for five bucks. The offer will be distributed on the AmazonLocal site , via email and on some Kindle devices, and has the potential to sell-out since limited quantities will be available (Note: Don’t get too excited, it’s limited to one per customer).
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Amazon’s Key to Beating Groupon in the Daily Deals Space is Its 164 Million Paying Customers