/// Amazon’s Key to Beating Groupon in the Daily Deals Space is Its 164 Million Paying Customers

March 20, 2012  |  All Things Digital


Amazon’s online catalog offers millions of everyday items for sale, but how many consumers think of visiting Amazon to buy a meal in a restaurant or a haircut at the local salon? Over the past year, Amazon has slowly been entering that space, too, to go up against industry-leading Groupon. So far, it’s done fairly well. For example, Amazon ranks fourth in the U.S., following Groupon, LivingSocial and Travelzoo, according to Yipit, a deal aggregator, which closely tracks the major players. Starting early tomorrow, the company is planning a publicity stunt to raise its awareness even further, by posting $10 Amazon.com gift cards for five bucks. The offer will be distributed on the AmazonLocal site , via email and on some Kindle devices, and has the potential to sell-out since limited quantities will be available (Note: Don’t get too excited, it’s limited to one per customer).

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Amazon’s Key to Beating Groupon in the Daily Deals Space is Its 164 Million Paying Customers


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