/// FCC’s Genachowski Grilled Over Moving TV Political Files Online

March 19, 2012  |  Media Week

Federal Communications Commission Chairman Julius Genachowski got an earful Monday from GOP members of the House Appropriations Subcommittee over the agency's proposal to require TV stations disclose online the buyers of political ads and how much they spent. Currently, political advertising data is kept in paper form stuffed in file cabinets at each TV station. An FCC proposal would move a TV station's entire public file, including political advertising information, online. The FCC proposal comes just as TV stations are preparing for one of the biggest political advertising windfalls ever, which could add up to more than $3 billion this year, per various estimates. But broadcasters have balked at the new requirement for political advertising, and today, the GOP took up their arguments one by one. Implying that the FCC's interest in the move might be more political than practical, Rep. Jo Ann Emerson (R-Mo.), chair of the Subcommittee on Financial Services and General Government asked Genachowski: “Why do you care about this? You have more important things to worry about. Why in the world is this a big priority?” Genachowski explained that the idea was part of a broader rulemaking proposal to move TV stations' public disclosure files online. “Across the board, the FCC has been looking to move from paper to digital,” Genachowski said. The broadcaster arguments were echoed by Commissioner Robert McDowell, the sole Republican on the Commission who warned of “unintended consequences” of a proposal that he said was more FCC “mission creep,” that might better be served by the Federal Election Commission.

Leave a Reply

You must be logged in to post a comment.