/// Scot O’Niel, President of Madison Square Garden
Scott O’Neil was named president, Madison Square Garden Sports in July 2008. In this role, he oversees the business operations of the four professional sports teams, the New York Knicks, New York Rangers, New York Liberty and Hartford Wolfpack. O’Neil also manages the growing MSG Sports business, which includes college basketball, boxing, tennis, mixed martial arts and all other sports events and attractions at MSG owned venues. In addition, he is responsible for the cross platform marketing partnerships and suites sales for the transformed Madison Square Garden. The Garden is currently undergoing a comprehensive top-to-bottom transformation that will significantly enhance the experience for customers, athletes, entertainers, suite holders and partners.
Since joining MSG, O’Neil has played a key role in securing multiple unprecedented Signature Partners with industry leading brands Anheuser-Busch, Coca-Cola and Delta Air Lines that incorporate all of MSG’s sports, entertainment and media assets as well as the transformed Garden. He also helped secure JPMorgan Chase as MSG’s first-ever Marquee Partner, the preeminent multi-platform, multi-venue, multi-media partnership with the company. During his tenure he has also been influential in directing a refocused commitment to providing world class entertainment and customer service to fans, subscribers and marketing partners.
O’Neil has established a reputation in the industry as a leader in building management teams and attracting and retaining talent. At Madison Square Garden, he has assembled a world-class team of the top sales and marketing talent to lead and drive the business, which has resulted in a transformational partnership based culture driving results through an emphasis on collaboration, innovation and execution.
O’Neil came to Madison Square Garden from the National Basketball Association, where, as senior vice president, he oversaw the league’s team marketing and business operations, advising NBA and WNBA teams on ticket sales and service, sponsorship development, and marketing. He also managed the NBA’s Canadian business and the NBA Development League. Prior to joining the NBA, he oversaw the launch of HoopsTV, and honed his sales and marketing expertise with the Philadelphia Eagles and New Jersey Nets.
O’Neil was named to Street and Smith’s Sports Business Journal Forty Under 40 Hall of Fame, and was named one of the nation’s top marketing executives under 40 by Advertising Age in 2006. He is also a member of Young Presidents’ Organization (YPO), a not-for-profit, global network of chief executives connected around the shared mission of becoming better leaders through education and idea exchange. O’Neil has a commitment to a number of non-profit organizations, including serving as a Board Member for the Garden of Dreams Foundation, the non-profit charity that works with all areas of Madison Square Garden to “make dreams come true for kids in crisis.” In addition, he is on the Advisory Board for the Each One Counts Foundation.
O’Neil holds a degree in Marketing from Villanova University and M.B.A. from the Harvard Business School. He is married with three children & lives in the Garden State.