/// Salesforce Shows Off Its Rypple Acquisition, Analysts Applaud

March 16, 2012  |  All Things Digital


Remember that crazy sequence of acquisitions, in recent months, of cloud-based companies who specialize in Human Resources? First there was SuccessFactors, which went to SAP for $3.4 billion in December. And last month, Oracle stepped up to take out Taleo for $1.9 billion. These deals took place against the backdrop of the expectation that Workday, another cloud-based HR software outfit that last year raised $85 million at an eye-popping $2 billion valuation , is well on its way to going public this year . Amid all of this there was a much quieter and smaller deal: Salesforce.com acquired the cloud HR start-up Rypple . Yesterday, we saw the first fruits of that acquisition, integrated in an impressive six weeks. In one of his heavily produced keynote addresses at Salesforce’s Cloudforce event in San Francisco, CEO Marc Benioff showed off how the Rypple acquisition is being integrated directly into Salesforce’s main service as an add-on app in the company’s App Exchange. He’s something to see in action, and manages to bring together numerous strands as a way of making his arguments for the cloud and the social enterprise. The video below is about two hours long, but one section caught my attention: Salesforce has landed Hewlett-Packard as probably its biggest customer, and has been talking about it since it last reported earnings . At about the 90-minute mark, Benioff starts talking about Salesforce’s relationship with HP, and chats with HP EVP John Hinshaw . HP will be live on Salesforce.com in May, and will have its entire sales force of 35,000 using it by the end of the year. Look for Salesforce to play up this relationship as often as it can in the coming year. So what did the critics — and by that I mean the analysts — think of it all? One key observation came from Karl Keirstead of BMO Capital Markets: “We spoke with HP’s CIO, who said that the recent deal with Salesforce was for sales force automation and partner management modules only and that there was no existing plan to replace Jive Software with Chatter as its employee collaboration platform.” Ouch. Jive: 1.

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Salesforce Shows Off Its Rypple Acquisition, Analysts Applaud


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