/// Walmart to Rip DVDs for Consumers With TV/Film Industry Partnership Ultraviolet

March 13, 2012  |  Media Week

Walmart is launching a DVD-ripping service for its customers, uploading their movies to UltraViolet's cloud so that they're accessible via the big-box chain's Vudu service. The service represents a partnership between Walmart; UltraViolet, which has everyone from Sony to Warner Bros. on board; and technology entrepreneurs (Vudu was its own company before Walmart acquired it). The service will cost $2 per disc; $5 if the movies are transferred to the cloud in high definition. DVD-ripping software is already available on the Internet for free. It's possible that charging the consumer for something already purchased is going to make him or her feel like it's not just the DVDs that are getting ripped. Technophiles are likely to still gravitate toward the Internet for digital viewing, the easiest, cheapest and least invasive option.

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