/// Forget Cleantech — It’s Cleanweb at SXSW

March 12, 2012  |  All Things Digital

Earlier this week, I slogged through the rain in a very dorkish GroupMe plastic poncho at SXSW in Austin to attend what I thought was one of the more interesting titled “Why Cleanweb Will Beat Cleantech.” Perhaps because it was not yet another creepy location app (memo to Banjo and Highlight users, please stop attempting to get me to allow you to stalk me, cuz I ain’t !), it was more sparsely attended. But the presentation by longtime Silicon Valley entrepreneur Sunil Paul was an interesting one, given his premise that current information technology tools were at the heart of creating solutions around energy conservation. The founder of Brightmail — and also the first start-up partner of Zynga CEO and Founder Mark Pincus at a company in Washington, D.C. called Freeloader (where I first met the pair) — thinks that clean technologies like solar can be better leveraged with Cleanweb, which he defined as the “application of information technology to resource constraints.” In other words, more Airbnb (fewer hotel rooms mean less carbon emissions) and more Zappos (less stores, driving to store, etc.) and more teleconferencing (that’s easy to grok) is evidence that the Cleanweb could be an important contributor to saving the planet. Quoting a recent tweet he saw, Paul noted that a smartphone today has as much computing power than the computers that put a man on the moon, but all we do with them is launch birds into pigs. “I am we can do something better with the aggressive application of software technology,” he said. Actually, those Angry Birds are now in space too. In any case, here’s Paul’s interesting deck from the talk: cleanweb_presentation-Sunil-2012-mar-10

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Forget Cleantech — It’s Cleanweb at SXSW

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