/// Users Spend Less Time on Google+ Than MySpace, Pinterest
While users are signing up for Google’s social network Google+, they aren’t really spending much time on the site, new data from research firm comScore shows.
Users visiting from home or work computers spent an average of just three to four minutes a month on Google+ between September and January, according to comScore. In comparison, social networkers spent six to seven hours clicking around on Facebook each month during the same period.
Users also spent less time on Google+ during that period than they did on Twitter, LinkedIn, MySpace, Tumblr, and even Pinterest, according to comScore. While they spent an average of three minutes in January on Google+, users logged eight minutes on MySpace, 17 minutes on LinkedIn, 21 minutes on Twitter, and almost an hour and a half on both Tumblr and Pinterest. comScore’s data did not take into account visits from mobile devices.
Google spokespeople downplayed comScore’s findings, however, pointing out that Google+ is growing, according to a report in The Wall Street Journal. A Google spokeswoman told the newspaper that comScore’s figures on Google+ usage are “dramatically lower” than Google’s internal data.
Google CEO Larry Page last month talked up the successes of Google+, which was launched last year. The social network already boasts 90 million users, more than 60 percent of which engage with the service daily, Page said during a fourth-quarter earnings call.
But some of Google’s partners, including Intel and Zynga, which offer games such as CityVille to Google+ users, expressed disappointment about the slow growth of the social network, according to the Journal.
“So far, Google+ is a nice platform but it’s been slow on the uptick with users right now,” John Schappert, Zynga’s chief operating officer, told the newspaper.