/// Oscar Night Means a Torrent of Twittering. Trendrr Gets Ready to Tally It Up.

February 26, 2012  |  All Things Digital


Things that will happen tonight: Lots of people will watch the Oscars*. Lots of people will tweet about the Oscars. And lots of people will spend a lot of time and energy tracking those tweets. Many of those folks work at  Trendrr , one of several start-ups trying to make a go of the “social TV” boom. A dozen of the company’s 20 employees will spend the day monitoring the broadcast, as well as the red carpet run-up to the show and the post-event recaps. But Trendrr did its heaviest lifting last week, when it had to figure out exactly how it was going to track Twitter’s Oscar conversation. (Like its peers, Trendrr also keeps tabs on Facebook and other social outfits, but Twitter provides it with the most complete data stream.) Some of you will go out of your way to help Trendrr and its competitors, like Bluefin and Socialguide, by explicitly labeling your Oscar tweets via hashtags like “#oscars.” But many of you may simply type something about “The Descendants” at some point during ABC’s broadcast. And some of you may leave out the space between the two words, or the “The” altogether. How to account for all of that? A combination of art and science, says Trendrr CEO Mark Ghuneim. His team spent the week going through the list of award categories and nominees that will be televised, as well as any presenters expected to be on stage, etc. That yielded around 200 search terms that his computers will use to search the Twitter stream.

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Oscar Night Means a Torrent of Twittering. Trendrr Gets Ready to Tally It Up.


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