/// ‘Smash’ Stumbles in Second Act

February 14, 2012  |  Media Week

A week after knocking off the season’s highest ratings in the 10 p.m. slot, NBC’s Smash fell to earth Monday night, losing more than a quarter of the dollar demo. According to Nielsen preliminary data, Smash delivered a 2.8 in the 18-49 demo, down 26 percent from the 3.8 the show drew in its Feb. 6 series debut . The second installment (“The Callback”) averaged 8.09 million viewers, marking a decline of 30 percent from last week’s 11.5 million. Smash still managed to win its time slot, but the ratings drop made the race a lot tighter. CBS’ Hawaii Five-0 drew a 2.6 rating in the 18-49 demo, while ABC’s Castle averaged a 2.2. Preliminary numbers are subject to revision. That Smash dropped as far as it did is worrisome, if not entirely surprising. After all, the premiere began losing viewers at a rapid clip after the first 15 minutes, plummeting from 14.1 million viewers and an 4.9 in the demo from 10 p.m.-10:15 p.m. to 10.1 million and a 3.4 in the final quarter. If Smash can put on the brakes, NBC can consider the show a triumph. As it stands now, the newbie is already a vast improvement over previous time slot occupants like The Playboy Club and Rock Center With Brian Williams , which combined for a paltry 1.1 in the demo.

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‘Smash’ Stumbles in Second Act


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