/// Activision CEO Hirshberg Says His Call of Duty Is to Take Creative Risks

February 10, 2012  |  All Things Digital

Activision Publishing’s CEO Eric Hirshberg said as the maker of the most successful first-person shooter, Call of Duty, it was a risk bringing a children’s game to market. But he said Skylanders: Spyro’s Adventure, which attempts to bring physical toys to life through videogames, has been worth it. “It was scary,” he said. “But if you truly have a breakthrough idea, then you have to have the confidence to treat it as one because they don’t come around very often.” To be sure, the game was a major deviation from the company’s war-based roots. It melds physical toys with videogames by using a “portal,” which is plugged into the game console. Once a Skylanders toy is placed on the portal, the character transports into the game and comes to life on the screen. In 2011, the game was the tenth-best seller after launching in October, and was the only title to make the list that wasn’t a sequel. Additionally, it was the only kids game. Hirshberg appeared this morning as the keynote speaker at DICE, an annual videogame summit held in Las Vegas. His speech, titled “The Eric Hirshberg Experiment,” addressed how he has a nontraditional background as a CEO, but that Activision Blizzard’s CEO Bobby Kotick saw the usefulness of his creative background. Rather than being a trained operations or finance manager, Hirshberg is a marketing type who is more likely found drawing and bringing a sketch pad to meetings

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Activision CEO Hirshberg Says His Call of Duty Is to Take Creative Risks

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