/// GigaOm Buys PaidContent (Like Peter Kafka Said)

February 8, 2012  |  All Things Digital

GigaOm finally fessed up and said that it had bought another tech and media news site PaidContent, as AllThingsD.com media ninja Peter Kafka had reported earlier this week it would. The price is reportedly low, according to sources, and we’ll find out for you since GigaOm or the former PaidContent owner, Britain’s Guardian News & Media, aren’t talking. As part of the deal, though, the Guardian has gotten some sort of stake in GigaOm and someone there is joining its board as an observer. PaidContent founder Rafat Ali left his company a couple years after selling to the Guardian in 2008. The Guardian put it up for sale in the fall. Malik has sold off chunks of his own business — one of the pioneering tech and media news blogs — to venture capitalists such as True Ventures (where he is now a venture partner) and Reed Elsevier Ventures, who have invested a total of $15 million. In a blast from the past, here is a video interview I did with Ali in mid-2007 in Santa Monica, Calif. at what was then its new offices then, talking about the bright future ahead for PaidContent (sorry about the quality, but whatevs!): [ See post to watch video ] Here is Om Malik’s blog post on the subject, which goes into all the deets: First the news: Yes, the rumors are true. We are indeed buying the assets of ContentNext Media from Guardian News & Media Limited. And no, we are not disclosing the terms of the deal, except that we are buying the entire group of properties — paidContent.org, mocoNews.net, contentSutra and paidContent:UK and that a representative of Guardian News & Media will join our board of directors as an observer. A few weeks ago when Paul Walborsky, CEO of GigaOM, came to the board and suggested that we should try and acquire paidContent, my fellow board members — Jon Callaghan (True Ventures), Ammar Hanafi (Alloy Ventures) and Kevin Brown (Reed Elsevier Ventures) — didn’t hesitate for a minute.

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GigaOm Buys PaidContent (Like Peter Kafka Said)

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