/// Facebook’s IPO Marks the End of the Web 2.0 Era: The Social Web Is the New King

February 3, 2012  |  All Things Digital

I recently spent the weekend at a unique event that brought founders, entrepreneurs and investors together. I was fortunate enough to spend time with the original pioneer of social networking: Andrew Weinreich, the founder and original CEO of Sixdegrees.com. For those of you who don’t remember, prior to Facebook, Myspace and Friendster, there was Sixdegrees.com. Initially conceived as a way to manage relationships online, the early Web 1.0 company developed the concept and the product and patented many aspects of modern-day social networking. Through a variety of missteps, the company didn’t succeed (although the patents live on). At one point, our conversation turned to the idea of a Social Operating System, something that becomes an underlying platform for all things we do online, that creates continual connectivity between you and and all your friends. As I look back over Facebook’s history and excitedly toward its future, I think we can all say that Facebook has essentially captured that vision. It has presented to us a world where applications run on top of a social infrastructure and where our identities travel throughout our digital experience with us through Facebook Connect. I could not be more impressed. The way the principles of the social operating system continue to evolve will have a tremendous impact on our society. First, marketing will change. Friend-to-friend marketing has already shown its strength as the driving force of growth for companies like Gilt Groupe, Uncovet.com and Fab.com, whereby you earn credits with the site by referring your friends to sign up. The idea of shifting traditional marketing spend to continually incentivizing your customers to market on your behalf is changing the way I look at developing systems

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Facebook’s IPO Marks the End of the Web 2.0 Era: The Social Web Is the New King


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