/// BuzzFeed Bulks Up Again, With a Tech Section Run By Gizmodo’s Matt Buchanan

January 31, 2012  |  All Things Digital


Do we need more Web sites writing about tech? Yes, yes we do. Which is good, because here’s another one: BuzzFeed, the online publishing startup that’s the toast of people who like to write about online publishing startups, is adding a tech section run by Gizmodo star Matt Buchanan . This follows a now-familiar pattern we’ve seen from BuzzFeed CEO Jonah Peretti. Last month, Peretti brought on Politico star Ben Smith to start up the site’s political coverage and to run its overall editorial operations. A couple weeks ago, he hired Doree Shafrir from Rolling Stone’s Web site to oversee “culture” coverage for the site. Now Buchanan*, a five-year veteran of Gawker Media’s gadget-obsessed site, will start a new “vertical”, along with John Herrman from Popular Science. All of this hiring comes as Peretti is flush with cash courtesy of a $15 million funding round and has reconnected with many of the people he used to work with at Huffington Post, which he cofounded

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BuzzFeed Bulks Up Again, With a Tech Section Run By Gizmodo’s Matt Buchanan


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