/// Zynga Confirms It Is Seeking Partners for Online Gambling Initiatives

January 20, 2012  |  All Things Digital


Zynga is getting ready to try its hand at online gambling. The company has confirmed to All Things D  that it is actively investigating several opportunities and is in talks with several partners about gambling on the Internet. A Zynga spokesperson provided this statement to AllThingsD : “We build games and experiences that our players want and love. Zynga Poker is the world’s largest online poker game with more than 7 million people playing every day and over 30 million each month. We know from listening to our players that there’s an interest in the real money gambling market. We’re in active conversations with potential partners to better understand and explore this new opportunity.” As with any new entrant in the space, Zynga will have to fulfill several requirements, meaning any major rollout is still months away. For example, the San Francisco-based social games maker will have to wade through a maze of state, national and international regulations. It will also have to secure the correct licenses, and it would also need the right technology to make betting over the Internet secure. For either of these last two requirements, a partnership or acquisition of an online gambling organization or other technology would make the most sense, instead of starting from scratch. However, the effort could easily pay off. Zynga was one of the first online gaming companies on Facebook, and therefore continues to dominate the platform today. If it is able to get its toe in the door, right as the laws change in the U.S., it could be a leader yet again. Back in October, Zynga first started showing broad interest in the casino category. Zynga Founder and CEO Mark Pincus  announced at a press event  it was going to launch Zynga Casino, which would serve as a single destination on Facebook to build off its strong brand in Poker

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Zynga Confirms It Is Seeking Partners for Online Gambling Initiatives


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