/// Networks in Search of a ‘Smash’

January 16, 2012  |  Media Week

As the broadcast networks begin trotting out their midseason replacements, it’s worth noting that series that bow in January are the children of necessity and diminished expectations. They exist to fill the hole left by a show that didn’t even make it out of the fall, thereby lowering a bar that’s already more or less at worm’s-eye level. And yet, despite the dross that arrives every January (we’re talking about you, Mr. Sunshine ), there are a few promising specimens tucked in with this winter’s crop, series that seem to offer a fresh start for viewers and the network execs who serve them. Hope springs eternal for network programmers, even in the dead of winter. NBC Bob Greenblatt dispensed with any prefatory throat clearing when he addressed the throng at the Television Critics Association Press Tour in Pasadena, Calif. “We had a really bad fall,” the NBC Entertainment chairman said Jan. 6. “Worse than I had hoped for, but about what I expected.” How bad has the season been thus far for once-mighty NBC?

Excerpt from:
Networks in Search of a ‘Smash’


newEngagebanner

Leave a Reply