/// HomeAway Packs a More Subtle Message in New Ad Campaign
HomeAway’s new commercial airing during today’s Golden Globes will hopefully make its Super Bowl blunder a thing of the past. The new campaign, set to the tune of “Let’s Stay Together” by Al Green, is much more tame. The 30-second spot focuses on creating family memories around campfires, swimming holes and hiking trails that are often found in or near homes — not hotels. The company, which operates vacation rentals marketplaces, such as HomeAway.com, VRBO.com and VacationRentals.com, went out on a limb for its Super Bowl commercial last year. If the point was to generate buzz before filing for its initial public offering , it was a success. But instead, the Austin, Texas-based company ended up having to yank the ad after drawing criticism over a smashed baby.
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HomeAway Packs a More Subtle Message in New Ad Campaign