/// Auto Dollars Drive NBC Super Bowl Sellout

January 3, 2012  |  Media Week

Like the return of perennial AFC powers the Pittsburgh Steelers and the New England Patriots to the NFL postseason, there’s nothing inherently surprising about NBC selling out its available Super Bowl inventory well before the opening kickoff. What’s unusual this time around is that the network looks to have outpaced Fox’s record automotive haul of a year ago. According to Seth Winter, svp of sales and marketing for NBC Sports, the last of the 35 minutes of in-game ad slots for Super Bowl XLVI was sold shortly after Thanksgiving. On average, sponsors ponied up $3.5 million per 30-second spot, although at least one late entry paid as much as $4 million. This year’s game is scheduled to take place in Indianapolis on Sunday, Feb.

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Auto Dollars Drive NBC Super Bowl Sellout

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