/// PopCap Says Making Bejeweled Free Will Lead to a New High Score (Video)
PopCap has big goals for Bejeweled, an 11-year old puzzle game that challenges players to line up three or more matching jewels in a row. For players, the goal is to clear as many gems as possible, but going forward, PopCap’s goal is to get as many people as possible to play the game. To do so, the company’s strategy is to make it free. AllThingsD visited PopCap’s Seattle office this week, and caught up with Giordano Bruno Contestabile, franchise business director for Bejeweled, to see how the game is evolving after more than a decade. Earlier this year, PopCap was acquired by Electronic Arts for up to $1 billion, thanks to Bejeweled and other hit games, including Plants vs. Zombies. Up until now, players had to pay for Bejeweled in order to play it, but PopCap has recently launched free versions on Facebook the iPhone. In the free version, players can challenge others to score as many points as possible in one minute. They have the option to pay for “power boosts” to increase their odds.
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PopCap Says Making Bejeweled Free Will Lead to a New High Score (Video)
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