/// After Reshuffling Schedule, CNN Sees Ratings Lift

December 15, 2011  |  Media Week

After a bleak 2010, CNN has seen an improvement in its ratings. For the year (as of mid-December), prime-time viewership is up 18 percent (with an average total viewership of around 694,000). Among the target 25-54 news demo, CNN saw a prime-time increase of 31 percent to around 225,000, and since moving to Spitzer’s 8 p.m. slot, Anderson Cooper’s program Anderson Cooper 360 has seen an uptick of 31 percent in total viewers (and 40 percent among the target audience). The relative good news comes after a year in which Ken Jautz, president of U.S. operations at CNN, undertook a large-scale programming reorganization. He fired Eliot Spitzer , cancelling his 8 p.m. political talk show In the Arena , bumped John King up an hour to 6 p.m, and brough in CNBC’s Erin Burnett to host Erin Burnett OutFront in King’s old 7 p.m. slot. The past year also saw Piers Morgan, the former British tabloid maven, take over Larry King’s 9 p.m. hosting role (Jautz put in a rerun of Cooper’s program at 10 p.m. to round out CNN’s prime time).


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