/// Anheuser-Busch, ABC Brew Up Reality Show
Anheuser-Busch InBev is brewing up a new reality show designed to boost the slumping profile of its flagship brand, Budweiser. Beginning Jan. 21, the one-hour competition series Bud United presents: The Big Time will air Saturday afternoons on ABC. The network has agreed to broadcast seven installments of the program, which will feature amateurs squaring off in a number of sporting events (baseball, basketball, soccer), as well as a handful of non-athletic pursuits (cooking, music). Set to air at 3 p.m., the Bud-sponsored reality show will lead into ESPN Sports Saturday . The deal was brokered by ESPN.
- 04/28/2017 • Ellen DeGeneres’ Historic ‘Puppy Episode’ in Which She Came Out Is Available to Stream for Free From ABC
- 03/27/2017 • Mattel Is Teaming Up With ABC for a New Competition Series to Find Its Next Big Toy
- 03/14/2017 • How Dr. Bronner’s Is Taking Over Soap Dishes Across America
- 02/28/2017 • YouTube Announces Its Own Streaming Alternative to Cable TV