/// Anheuser-Busch, ABC Brew Up Reality Show

December 12, 2011  |  Media Week

Anheuser-Busch InBev is brewing up a new reality show designed to boost the slumping profile of its flagship brand, Budweiser. Beginning Jan. 21, the one-hour competition series Bud United presents: The Big Time will air Saturday afternoons on ABC. The network has agreed to broadcast seven installments of the program, which will feature amateurs squaring off in a number of sporting events (baseball, basketball, soccer), as well as a handful of non-athletic pursuits (cooking, music). Set to air at 3 p.m., the Bud-sponsored reality show will lead into ESPN Sports Saturday . The deal was brokered by ESPN.

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