/// Activision’s Call of Duty Hits $1 Billion in Sales in 16 Days
Sales of Activision’s Call of Duty: Modern Warfare 3 has surpassed $1 billion in sales in only two weeks and two days. At that rate, the Santa Monica, Calif.-based company says it has eclipsed sales of the blockbuster movie, “Avatar,” which took 17 days to gross seven figures. The bloody first-person shooter, which operates across all the consoles and on the PC, went on sale Nov. 8. The game took only five days to gross $775 million and to shatter all entertainment records, including movies, books and videogames. For perspective, Electronic Arts’ Battlefield 3, which is going head-to-head against Activision’s Call of Duty this season, has sold eight million copies of the game at an undisclosed price, according to Game Informer . Additionally, NPD attributed strong sales of Call of Duty to make break videogame records for the month of November. Activision says the Call of Duty community has more than 30 million gamers, making the franchise on the scale of other mega-entertainment franchises, like “Harry Potter,” “Star Wars,” and “Lord of the Rings.” The $60 game is accompanied by Call of Duty Elite, an online component that allows players to compete against each other for a chance to win prizes.
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Activision’s Call of Duty Hits $1 Billion in Sales in 16 Days