/// VH1 Produces ‘Pop-Up Video’ Version of Fiat Commercial

December 9, 2011  |  Media Week

Fiat's “Seduction” ad for its 500 Abarth subcompact may have impressed attendees at the Los Angeles Auto Show when it premiered there last month, but it hasn't had much of an effect on, you know, sales. So, Fiat has partnered with VH1 to do a Pop-Up Video version of the spot, which will now fight for airtime with shows where comedians talk very generally about the decades they grew up in. It's kind of a cool idea, and I'd love to see a Pop-Up Video version of, say, Van Damme's frozen-crotch spot for Coors Light. The backstory there is probably worth hearing. On this Fiat spot, it's not quite as interesting. All the pop-ups do is reinforce the obvious

See the article here:
VH1 Produces ‘Pop-Up Video’ Version of Fiat Commercial

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