Archive for November, 2011

CBS, Turner Expect Hoops to Net Big Bucks

November 28, 2011  |  Media Week  |  No Comments

Despite a softening ad marketplace, CBS and Turner Sports are close to locking in the first major sponsor of the 2012 NCAA Men's Basketball Tournament. While no major deals have been finalized, multiple sources tell Adweek that CBS/Turner are close to wrapping a deal with a returning beer sponsor. And platinum NCAA corporate partners AT&T, Capital One, and Coca-Cola are certain to sign on as well. Now in the second season of a 14-year partnership, the broadcaster and cable outfit have unleashed a full-court press on advertisers, using the success of the March Madness on Demand service to secure higher rates. The online simulcast service was an unqualified success in 2011, serving up 43 million video streams across broadband and mobile platforms, an increase of 63 percent versus March Madness 2010. And with the tremendous boost in reach that MMOD gives the tournament--despite the proliferation of weekday afternoon tip-offs, office drones don't have to miss a minute of live action--the CBS and Turner sales teams can demonstrate that a record number of consumers were exposed to their clients' ad messaging. "It's a matter of 'more equals more,'" says Jon Diament, executive vice president of ad sales and marketing at Turner Sports. "Whether you're talking about people watching on computers or iPads, there was an amplification of the audience across the various digital extensions. And...people stuck with their games and stayed put for the ads." Matching the haul from the 2011 spring tournament will be no mean feat. According to Kantar Media, CBS and Turner had snatched up $743.4 million in ad revenue, up 21 percent over the 2010 tourney, prior to their partnership. (MMOD sales accounted for fewer than 8 percent of the 2011 total--but that just means it has growth potential.) The one spot of bad ad news so far: The insurance category is a no-show after The Hartford elected not to renew its deal."Brands are really starting to re-evaluate the value of an NCAA tournament sponsorship," says a senior consultant for a sports-media rights group, who notes that March Madness is one of the most expensive propositions in media. "An advertiser asked to spend more money has a lot to consider before making that move

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One Love ((Un amor))

November 28, 2011  |  Variety  |  No Comments

Film Reviews: Summer romance and midlife crisis fuse smoothly into a subtle and affecting whole in Paula Hernandez's quietly compelling film.

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Wrinkles ((Arrugas))

November 28, 2011  |  Variety  |  No Comments

Film Reviews: The subject of old age gets the kind of attention it deserves but is too rarely afforded in the affecting "Wrinkles."

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The First on the List ((I primi della lista))

November 28, 2011  |  Variety  |  No Comments

Film Reviews: Promising Anglo-Italo helmer Roan Johnson makes his debut with the tonally uneven period dramedy "The First on the List."

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The Vodka Factory ((Vodkafabriken))

November 27, 2011  |  Variety  |  No Comments

Film Festival Reviews: Truth proves more cinematic than fiction in vet documentarian Jerzy Sladkowski's "The Vodka Factory."

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‘Twilight’ bests holiday newcomers

November 27, 2011  |  Variety  |  No Comments

Film News: Vamp franchise tops kidpics for five-day domestic cume of $62.3 mil -- The combined Thanksgiving glut of the weekend's top B.O. player, "The Twilight Saga: Breaking Dawn -- Part 1," added to a trio of kidpics led by Disney's "The Muppets" weren't enough to lift overall domestic totals above last year's holiday play period.

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Branagh: Titan of stage, screen, tube

November 27, 2011  |  Variety  |  No Comments

BIFAs: BIFAs 2011/The Variety Award: Kenneth Branagh -- Thesp who emerged in the '80s as the Shakespearean actor of his generation has heroic year in film.

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Back to the features

November 27, 2011  |  Variety  |  No Comments

BIFAs: British Independent Film Awards 2011 -- Previous BIFA award-winners dominate the field for this year's kudofest

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We Bought a Zoo

November 27, 2011  |  Variety  |  No Comments

Film Reviews: Adapted from Benjamin Mee's autobiographical account of his experiences as the new owner of a fixer-upper menagerie, Cameron Crowe's overlong pic works hard to deliver intermittent pleasures, most of which derive from Matt Damon's affable lead turn.

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‘Student,’ ‘War’ top Gijon fest

November 26, 2011  |  Variety  |  No Comments

International News: Ostlund takes best director for 'Play' -- "Declaration of War," from Gallic thesp-turned-helmer Valerie Donzelli, and Argentinean Santiago Mitre's "The Student" dominated top awards at Spain's 49th Gijon Festival on Saturday, sharing its Prince of Asturias award.

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