/// Hyundai Hopes YouTube Stars Drive Sales
Turning Web video stars into TV spokesmodels — or, at least, people who appear in TV ads — isn’t a new idea . But that doesn’t mean Hyundai can’t try it again. Hence the car company’s latest campaign, which features a newish crop of YouTube hit-makers. Sometimes they’re making a direct reference to the clip that made them (sort of) famous. But if these things work, it’s not because they require the viewer to make the connection between TV and the Web. The two work just fine in parallel.
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Hyundai Hopes YouTube Stars Drive Sales
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