/// Hyundai Hopes YouTube Stars Drive Sales
Turning Web video stars into TV spokesmodels — or, at least, people who appear in TV ads — isn’t a new idea . But that doesn’t mean Hyundai can’t try it again. Hence the car company’s latest campaign, which features a newish crop of YouTube hit-makers. Sometimes they’re making a direct reference to the clip that made them (sort of) famous. But if these things work, it’s not because they require the viewer to make the connection between TV and the Web. The two work just fine in parallel.
Read more here:
Hyundai Hopes YouTube Stars Drive Sales
- 11/21/2013 • NAMG Confirms It Has Bought Scout from Fox Networks Group in Dude-Focused Content Roll-Up Bid
- 11/12/2013 • And Then There Was One, as Disney Picks Single Digital Leader
- 11/03/2013 • Today’s Giant Media Event, Brought to You – and Owned – by Google
- 10/21/2013 • Cable Upfront Haul Passes the $10 Billion Mark