/// Ryan Kavanaugh: B.O. becoming ‘somewhat irrelevant’

November 8, 2011  |  Variety

Film News: Relativity chief sez biz needs to look beyond theatrical in judging pic performance — Box office is no longer the single-most important factor in determining a film’s overall success, Relativity Media topper Ryan Kavanaugh told Variety’s Future of Film summit Tuesday.

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Ryan Kavanaugh: B.O. becoming ‘somewhat irrelevant’


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