/// Asana Launches to Public — Finally Moving Out of Private Beta

November 2, 2011  |  All Things Digital


Asana, the high-profile group collaboration start-up founded by former Facebook execs, is moving out of private beta after a year and will launch to the general public. Currently in use by thousands of users at by hundreds of beta companies, Asana said it will now put its efforts at tweaking the product to a wider test. In Sanskrit, “asana” means “sitting down” and refers to strong but relaxed postures in yoga, presumably so frustrated workers can achieve a digital form of nirvana. The product can be used for free for teams of under 30 users. “Our beta users have helped us in shaping our prioritization in the workspace,” said Asana co-founder Dustin Moskovitz. Moskovitz said that the company — which raised $9 million in venture funding in two years ago and $1 million before that from Benchmark Capital and Andreessen Horowitz, as well as angel investors — is not in need of more funds and will not yet release a paid product. Co-founder Justin Rosenstein added that one future direction will be to deploy a mobile application for Asana. Here are some screenshots of the Asana offering:

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Asana Launches to Public — Finally Moving Out of Private Beta



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