Archive for October, 2011

Netflix reups with Disney-ABC

October 31, 2011  |  Variety  |  No Comments

TV News: 'Switched at Birth,' 'Alias,' 'Buttowski' added to pact -- Netflix has reupped its streaming rights pact with Disney-ABC Television Group, relieving some of the pressure on the embattled home entertainment service.

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NFL Net’s Thursday Already a Sales Winner

October 31, 2011  |  Media Week  |  No Comments

As it gets set to kick off its sixth season of Thursday Night Football on Nov. 10, NFL Network is close to selling out its eight-game prime-time slate. According to David Pattillo, the NFL’s vice president of media sales, the net has sold more than 80 percent of its in-game inventory, holding back spots in the latter half of the schedule to accommodate scatter buys. Auto, retail, and QSR have been particularly active in the lead-up to TNF , and studio clients are also a big part of the mix. “From a timing standpoint, we’re the perfect platform for studios,” Pattillo said.

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NFL’s Thursday Is Already a Sales Winner

October 31, 2011  |  Media Week  |  No Comments

As it gets set to kick off its sixth season of Thursday Night Football on Nov. 10, NFL Network is close to selling out its eight-game prime-time slate. According to David Pattillo, the NFL’s vice president of media sales, the net has sold more than 80 percent of its in-game inventory, holding back spots in the latter half of the schedule to accommodate scatter buys. Auto, retail, and QSR have been particularly active in the lead-up to TNF, and studio clients are also a big part of the mix. “From a timing standpoint, we’re the perfect platform for studios,” Pattillo says. “Thursday nights are highly sought after; they can make or break your opening weekend.” Bolstered by unprecedented demand for the NFL—NBC started the season with only a handful of remaining Super Bowl spots—buys are also being boosted by a particularly strong TNF schedule. Sears returns as the pregame sponsor, and Kay Jewelers is back for the wrap. Newcomer Kia will sponsor the TNF halftime show. Based on SNL Kagan numbers, NFL Network last year took in $90.4 million in net ad sales revenue, up 38 percent versus 2009. The channel is available in 60 million homes

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DirecTV Gets Retrans Blowback

October 31, 2011  |  Media Week  |  No Comments

It may have seemed like a good PR move, but DirecTV’s decision to set up a website to take its case in its carriage dispute with Fox Networks directly to the people has blown up in its face. Of the thousands of comments posted to DirecTV’s “Our Promise to You” site, an overwhelming majority actually express support for Fox. The threat of losing FX appears to be particularly galling. Subscriber “Tim S.” summed up the consensus, writing, “This is some bull shit [sic]. I will go elsewhere if you drop FX. I will not miss Sons of Anarchy .” Not coincidentally, the dissenters were driven to the site by Kurt Sutter, the executive producer of FX’s Sons of Anarchy . Sutter inserted himself into the debate when he posted to his blog the first draft of a promo that ran before Tuesday night’s episode. “You’re getting fucked over,” he wrote, adding that DirecTV was “greasing your unsuspecting backside.” With the Nov. 1 blackout date looming, DirecTV wasn’t backing off

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Ad:tech – Advertising Companies Fret Over a Digital Talent Gap (NYT)

Talentypoo
October 31, 2011  |  Blog  |  No Comments

A talent gap is growing between the skills that new advertising jobs require and the number who have those skills

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Social Update: Viacom Mines Social Media Buzz for Movie Site (DigiDay)

Viacom
October 31, 2011  |  Blog  |  No Comments

Viacom has a better way to gauge which movies are generating heat than box office numbers or Rotten Tomatoes scores

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GetGlue’s Alex Iskold: Is Social Buzz Boosting TV Ratings? (MediaPost)

Alex
October 31, 2011  |  Blog  |  No Comments

Television has traditionally been a passive medium -– viewers sit on their couches and simply watch their TV screens

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NBA Lockout: The Winners and Losers in Media and Marketing? (AdAge)

Stern
October 31, 2011  |  Blog  |  No Comments

Coming off one of the most dazzling NBA seasons in recent memory, sports marketers had circled Nov 1 on their calendars

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Viral Video: A Bloody iPad Wins Best Halloween Costume Ever

October 31, 2011  |  All Things Digital  |  No Comments

What do you get when you mix two Apple iPad with a ripped sweatshirt, some red paint, FaceTime chat and Angry Birds? Look here:

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Friend Zone

October 31, 2011  |  Variety  |  No Comments

TV Reviews: Playing like a dating show on amphetamines -- or a "secret crush" episode of a daytime talkshow -- MTV's "Friend Zone" strips down relationships to their potentially humiliating or heartwarming beginnings: In each half-hour, two teens break the news to a "just-friend" that they're secretly infatuated with them, offering the possibility of rejection or triumph.

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