/// Fox Guts Out World Series Ratings Slide

October 21, 2011  |  Media Week

The 2011 World Series got off to a thrilling start Wednesday night, as the St. Louis Cardinals eked out a 3-2 win over the Texas Rangers. Unfortunately for Fox, the quality of the on-field action wasn’t reflected in the ratings . According to Nielsen live-plus-same-day data, the Series opener averaged 14.2 million viewers from 8:00 p.m. to 11:13 p.m. EDT, down 6 percent from the year-ago 15 million (Rangers-Giants). Game 1 of this year’s Fall Classic notched a 4.2 rating among adults 18-49, an 11 percent drop from last year’s 4.7. Wednesday night’s broadcast marked the second smallest national audience for a World Series opener. In 2006, the Cards and Tigers limped out of the gate in front of just 12.8 million viewers. The median age of Fox’s broadcast was 52 years. Only the 2006 Series led off with an older crowd (53)

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Fox Guts Out World Series Ratings Slide

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