/// Apple Integration Triples Daily iOS Twitter Signups
Twitter’s tight integration into Apple’s new iOS 5 has more than tripled daily Twitter signups via iOS in the past week, Twitter CEO Dick Costolo said Monday. “The iOS integration is going to be absolutely huge for us, even better than we thought it was,” Costolo said. “I didn’t realize how frictionless this would be,” he added. “It’s so native.” Costolo, speaking in an interview at the Web 2.0 Summit in San Francisco, pushed off a question about why Apple partnered with Twitter instead of the larger social competitor Facebook. But he said Twitter and Apple share a similar product mentality, of enhancing products by editing them down, and “offering simplicity in a world of complexity.” In response to audience questions, Costolo said that Twitter would consider sharing revenue with “a narrow set of publishers”; that he didn’t know whether Twitter and Google could find a way to work together on real-time search again; and that Twitter’s search engineers are currently focused on tweet discovery rather than deep archive search. Twitter users now create nearly 250 million tweets per day, Costolo said.
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Apple Integration Triples Daily iOS Twitter Signups