Boxee's Avner Ronen on Smart TV, Netflix and The Future of Television

/// Boxee’s Avner Ronen on Smart TV, Netflix and The Future of Television

October 13, 2011  |  Blog

I never liked the term Smart TV (nor do I like the term Smart Phone for that matter). It’s not about your TV being smarter, it’s about the user watching whatever he wants on a nice, big screen.

Taking a quick look at the Netflix numbers two things are clear. People want to watch movies and shows from Netflix on their TVs and many of them use their game consoles to do so. Most new TVs come with Netflix, Hulu, Amazon and Vudu built-in, but sane consumers will not go out and by a new TV just to be able to use these services; they are better off turning on their game console or buying a cheap OTT Box rather than an expensive screen. The TV replacement cycle is not likely to change and will remain in the 5-7 years range.

The comparison to iPad adoption is interesting but may be misleading. There are more people watching OTT video on their TV than there are iPads in the market – in the US alone there are over 60MM game consoles and an estimated 25% of users are streaming video content on them.

There is no doubt that people will be able to watch OTT video on their TV screen. There is a big question as to what device will bring that content on the TV. Will it be the TV, the game console, standalone box or something else. Probably all of the above.

By Avner Ronen, Founder and CEO of Boxee



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