/// Ad of the Day: Canal+

October 12, 2011  |  Media Week

Bears are usually just comic props in commercials. Not so in this wonderful, hilarious spot for the French movie channel Canal+ by Paris ad agency BETC Euro RSCG. Here, the bear runs the show—as the director of a medieval action film. The spot opens with a hectic, violent scene from the film itself. But soon, the bear—his name is Paul Bearman—stops the action and strolls out on to the set to dispense advice on everything from the special effects to the acting. The spot then progresses as a mockumentary, with the bear explaining how he developed his passion for cinema. It turns out he's the prototypical Hollywood director—a bit of douchebag, a bit of a diva, but really a true Renaissance bear when it comes to filmmaking

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Ad of the Day: Canal+

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