/// New Myspace Owners Set to Finally Unveil Their Strategy Today
Specific Media plans to finally describe its plans for former social Web star Myspace as part of Advertising Week in New York on Monday. But instead of a press conference or a product launch, the company will be addressing “CMOs and senior marketers” to tell them about advertising opportunities and show off Justin Timberlake. When Specific Media bought Myspace in June for $35 million and said it had wrangled Timberlake as an investor , the company pre-announced a press conference for August 17. (Kara Swisher had labeled the Timberlake bit as “stunt casting,” which is to say, “the worrisome look-at-the-shiny-celebrity approach.”) That press conference date was soon postponed, as the new owners’ progress on Myspace was more “incremental” than transformative, according to the Wall Street Journal . And last week, Specific laid off a small percentage of its staff, as reported by TechCrunch . In an emailed statement, Specific Media COO Chris Vanderhook described the layoffs as part of a streamlining process that reflected “big progress made toward achieving our goals.” As for tonight’s “Future of Myspace Talk,” Timberlake is set to appear — or at least someone named “Justin” is — according to an agenda sent to us by Myspace PR and printed below
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New Myspace Owners Set to Finally Unveil Their Strategy Today
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