/// Alison Provost

October 2, 2011  |  2011, Round 3

Alison Provost is Founder, Chairman and CEO of TouchStorm. Alison is a born leader. From her commanding presence to her ability to affect change, Alison exudes leadership at every turn.

She has a knack for attracting people who are at the top of their careers and looking for the freedom to innovate, whose collective experience shines into every perspective of effective marketing. Alison’s vision for TouchStorm is to revolutionize the online editorial video industry by enabling brands nationwide to reach their target consumers online in relevant, meaningful ways.

Alison began her career as a concert promoter (Nederlander Organization) and a TV news producer (NBC). In 1993, after pioneering the radio industry for 17 years, Alison started her first business, a consulting firm that helped broadcasters attract new revenues from non-traditional sources. That company became one of the largest and best-known consulting firms in the radio industry, and she sold it to industry leader AM/FM in early 1998. In late 2000, during AM/FM’s merger with Clear Channel Communications, Alison engineered a lift-out to bring the company back to private ownership. She renamed it PowerPact and focused the company on disciplines that could deliver measurable promotion results for Fortune 500 clients. In 2008, PowerPact holdings announced the launch of TouchStorm, a digital media company and pioneer in online editorial video.

Alison is active in Marketing Agencies Association Worldwide, a group of global agency CEOs, and in the Virginia Council of CEOs. She has been a featured speaker at numerous industry conferences and writes for various trade publications. Alison is committed to the breast cancer cause and, in 2006, gave most of her time to finishing the memoirs of PowerPact client Soraya, a Grammy-winning Latin pop star who lost her life to the disease at 37. All proceeds from the book, Soraya: A Life of Music, a Legacy of Hope, go to Susan G. Komen for the Cure®.

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