Archive for September, 2011

The Brilliant, Beautiful Woman Behind Kodak’s Social Strategy (TNW)

kodak CEO
September 29, 2011  |  Blog  |  No Comments

For businesses and brands, social media is a relatively new marketing platform that’s grown exponentially over the past few years.

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Data Points: Tailgate Time Infographic

September 28, 2011  |  Media Week  |  No Comments

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Fox Gives ‘New Girl’ First Full-Season Pickup

September 28, 2011  |  Media Week  |  No Comments

She’s been an indie film actress, an alt-rock sweetheart and, as of this spring, an online content producer . Now Zooey Deschanel can add TV star to her manic pixie dream girl r

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7 Advertisers Have Seen Enough of NBC’s ‘The Playboy Club’

September 28, 2011  |  Media Week  |  No Comments

Is it moral indignation that has caused seven advertisers to drop out of NBC's new series The Playboy Club ? Or could it be pressure from Tim Winter and the often-apoplectic Parents Television Council, which has berated the drama for "mainstreaming the pornography industry"? Probably neither. Kraft, Sprint, Lenovo, UPS Store, Subway, P.F. Chang's China Bistro, and Campbell's Soup sat out the second episode on Monday night, according to The Hollywood Reporter . Now, the PTC is asking Capital One, Samsung, and Chrysler to do the same. The marketers would be wise to take that advice, but not for puritanical reasons. The Chicago-set show, which had a significant promotional push behind its launch, began with only 5 million viewers and dropped almost 20 percent in its second airing this week, THR noted. It's one of the early stinkers of the new season and could get the kiss-off quickly if its numbers don't improve. In short, it's not necessarily a corrupt place to be for an advertiser—just an embarrassing one. When it goes thud on the heap of failed new TV shows, it won't be a victory for the PTC but for viewers looking for something "decent" to watch. UPDATE : Some of the advertising now say they didn't abandon the show.

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‘Weird Al’ Yankovic Now Turning Pop Songs Into Polkas

September 28, 2011  |  Media Week  |  No Comments

The music world is sorely lacking in polka medleys these days, isn't it? Especially ones that give Britney Spears, Justin Bieber, Katy Perry and Ke$ha songs the tuba flourishes they so desperately need. Enter "Weird Al" Yankovic with his latest parody video. The legendary goofball, who's become the best-selling comedy recording artist in history (go ahead, look it up), does frighteningly atonal things to Lady Antebellum's "Need You Now" and advertises his first TV special in more than a decade. The clip also flushes Flo Rida down the toilet and creates a giant pole-dancing Brit-bot. All to a crazy accordion beat! (It's animated, so it's OK.) The idea probably sprang from Lady Gaga's hit "Poker Face," which became "Polka Face" after Al was finished with it.

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Andy Rooney Will Say Goodbye to ’60 Minutes’

September 28, 2011  |  Media Week  |  No Comments

Longtime 60 Minutes commentator Andy Rooney will end his regular run on the program this Sunday, CBS News said today. The 92-year-old first joined CBS News in 1949 and has appeared on 60 Minutes since 1978, during which time he’s provided more than a thousand end-of-show essays (this Sunday will mark his 1,097th). This Sunday’s broadcast will feature a Rooney retrospective followed by his usual weekly segment when he will announce the conclusion of his regular appearances on the program. But that’s not to say that the nonagenarian won’t occasionally stop by to share a few more gems of personal wisdom. In a statement, CBS News chairman and 60 Minutes executive producer Jeff Fager said, “It's harder for him to do it every week, but he will always have the ability to speak his mind on 60 Minutes when the urge hits him.” Rooney was notably absent from last week’s season premiere of 60 Minutes , but CBS confirmed that he would be returning — apparently to announce his departure.

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No Dino-Mite Showing for ‘Terra Nova’

September 27, 2011  |  Media Week  |  No Comments

Fox’s multimillion-dollar epic Terra Nova got off to a somewhat shaky start Monday night, finishing third in its time slot and falling well shy of a 4.0 adults 18-49 rating. The two-hour premiere of the Jason O’Mara time-travel drama averaged a 3.1 rating and an 8 share in the demo, while drawing 9.22 million viewers, per Nielsen live-plus-same-day data. At 8 p.m., Terra Nova fell shy of the year-ago delivery for the season seven premiere of House , which drew 10.5 million viewers and a 4.1/11 in the demo. And while the new series did improve on last season’s 9 p.m. Lone Star debut—the prime-time soap was dead on arrival, drawing 4.1 million viewers and a 1.3/3 in the demo— expectations for Terra Nova were much higher than what the early numbers will bear out. Unfortunately for Fox, Monday night is proving to be a bear.

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Advertising: Monetization On Mobile Can’t Be Like The Web (GigaOM)

Conference Mobile
September 27, 2011  |  Blog  |  No Comments

Mobile advertising is a different beast than any advertising that came before, and will ultimately influence advertising elsewhere.

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The Internet Fails To Dethrone TV News [So Far] (The Register)

News Icon
September 27, 2011  |  Blog  |  No Comments

Television news may still be the most popular local-news source for most people, but it's losing ground to internet news and social networking.

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Cable Companies Want FCC To Overhaul Certain Regulations (Reuters)

Cable
September 26, 2011  |  Blog  |  No Comments

LOS ANGELES - CEOs from two major cable television distributors and a satellite television provider met this week with the Federal Communications Commission to ask it to address retransmission consent issues that they say are harming millions of consumers. Glen Britt of Time Warner Cable and Michael White of DirecTV met with commissioners Robert McDowell and Michael Copps on Wednesday, while Mediacom CEO Rocco Commission held a conference call with commissioner Mignon Clyburn's chief of staff, Dave Grimaldi, on Tuesday. The move comes after breakdowns in contract talks between content providers and cable companies have increasingly led to blackouts of popular channels

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