/// Steve Jobs and the Meaning of Forbes’ New Content Strategy (Forbes)

August 29, 2011  |  Blog

Since the resignation of Steve Jobs as Apple’s CEO, I’ve been struck by the workings of our evolving content model. I started to feel its impact just minutes after the news broke last week and our staffers and contributors began posting breaking details, poignant context and personal insight. But it wasn’t until a conversation with Dan Bigman, who runs our Business channel, that I realized something truly bigger was unfolding for FORBES.

“We’ve brought our ethos to our journalism,” Dan said. “FORBES has always been about the individual acting on his own to find success and make a difference. Now our staffers and contributors can do that, too. They can put what they know out there in the competitive marketplace and fight to have their voices heard.”

What Dan was saying is this: For nearly 100 years, FORBES has been about entrepreneurial capitalism. Now, our full-time staffers and 800 contributors are engaged in entrepreneurial journalism. Our brand and our content model are in sync.

Bruce Upbin, who manages our Technology channel, noticed it, too. Just hours after word about Jobs was spreading, he highlighted these posts written and published by entrepreneurial journalists — all hand-picked by FORBES for their knowledge and experience.

We believe our content model works for both creators and consumers of content.

FORBES offers entrepreneurial journalists the freedom, the tools and the support to publish content and join a network of qualified contributors seeking an audience and a forum for discussion. They have the opportunity to build their personal brands, to participate in an incentive program, or to benefit from an association with a respected and powerful worldwide brand.

Our loyal readers — and new ones, too — get expert content in a timely fashion and the ability to connect one-on-one with knowledgeable journalists, authors, academics and others.

Steve Jobs has the ambition and obsession to build great products through innovation. Yes, his products force certain features on consumers, but they also power individual expression. FORBES is working hard to innovate in the media space, to provide experienced business writers with the tools and freedom to do their best work in a social environment that connects readers, journalists and marketers in increasingly meaningful ways.

By Lewis DVorkin



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