/// Ticket Search Expert SeatGeek Gets Front Row Seats on Yahoo
SeatGeek , a two-year-old start-up that aspires to be the Kayak of sports and concert tickets, has signed a multiyear partnership with Yahoo Sports to drive traffic to its site. Visitors to Yahoo Sports and its Rivals.com fan properties will see links to SeatGeek embedded in a team’s schedule page; links will also appear within articles, blogs and the 130 Rivals college sports pages. Yahoo has more than 51 million unique visitors a month. The links simply say “buy tickets”; clicking through brings up a diagram of a specific stadium, with a list of available seats and prices on the right side of the page. SeatGeek says it is aggregating roughly 19 million tickets for upward of 60,000 sports events from more than 50 secondary markets, including StubHub, Ticketmaster’s TicketsNow, RazorGator and others. Russell D’Souza, co-founder of SeatGeek, said the service is free to consumers, and that the company collects an affiliate fee from the seller, which will now be split partially with Yahoo in some cases. Since the average purchase ranges between $250 to $300, SeatGeek’s cut can be between $25 to $30 per transaction, D’Souza said.
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Ticket Search Expert SeatGeek Gets Front Row Seats on Yahoo