/// AOL’s Ad Dollars Finally Rise

August 9, 2011  |  All Things Digital


It took Tim Armstrong a couple years, but he has finally delivered: AOL’s ad sales have increased for the first time since the former Google salesman took over the company. AOL posted a 5 percent ad increase for the June quarter, and did much better with its key display ad category, notching an 14 percent increase. Which makes it even odder for Armstrong to have swapped out his top sales guy last month , but we can come back to that later. For now: The sales bump still didn’t allow Armstrong to record a profit. AOL’s subscription revenue continues to dwindle away (though more than 3 million people are still paying it connect to the Internet) and the company is continuing to plow money into initiatives like its Patch local play. So AOL posted a net loss of $11.8 million, and an operating loss of $5.8 million, on revenues of $542 million. More shortly.

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AOL’s Ad Dollars Finally Rise



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