/// Videogames Discover Daily Deals as PopCap’s Plants Vs. Zombies Sells for Half Off

July 29, 2011  |  All Things Digital


The obvious similarity between Groupon and Zynga is that they are both racing to become the next darling on Wall Street. Both have been exceedingly good at getting big fast, raising tons of cash and at creating a brand new industry. I’ve written about that before . But it appears the daily deals space and games industry could have even more in common than I thought. PopCap, which turned down a $1 billion buyout offer from Zynga for a $750 million offer from Electronic Arts , started selling one of its most popular games today for half-off on Tippr , which competes against Groupon and others. So far, 26 people have purchased PopCap’s Plants vs. Zombies for $10, which represents a discount of 50 percent, so I’m pretty sure the deal isn’t a ploy by PopCap to juice its sales right before the deal with EA is finalized. Over the past year, daily deals have quickly expanded from offering spa and restaurant discounts to just about every other category under the sun, including Amazon gift cards, movie tickets, travel deals, food, clothing, etc.

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Videogames Discover Daily Deals as PopCap’s Plants Vs. Zombies Sells for Half Off



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