/// Gilt Groupe’s Policy on Upcoming Wine Sales Leaving Behind a Sour Taste
Gilt Taste , the high-end food site operated by the Gilt Groupe, is preparing to launch a wine vertical that has some people in the industry feeling sour. According to the marketing terms that we obtained from a source, we learned that Gilt is asking wineries and other suppliers to agree to a 12-month exclusive if they choose to feature their products on the site. Gilt Taste is expected to start selling wine in August. In speaking with Gilt’s competitors, we’ve learned the terms are far from average. Here’s the exact wording: Seller agrees that for the Term of this Agreement, and for twelve (12) months following the Term, it will not enter into any similar agreement with a Direct Competitor or create its own flash sale site for the marketing of wine. “Direct Competitor” means a company similarly situated to Agent that is in the business of conducting online marketing via a flash sale model, including, but not limited to, Rue La La, One Kings Lane, HauteLook, Lot18, inVino and ideeli.
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