/// Don’t Hold Your Breath on That Apple Hulu Deal

July 22, 2011  |  All Things Digital

If you stop by a Subaru dealer and end up kicking the tires on a new Outback, are you in early talks to consider a bid on a new Outback? Well, sure. But if you drive off the lot in your old Civic and never come back, no one’s going to be shocked. So yes, Apple has met with the bankers marketing Hulu, people familiar with the sales process tell me, confirming earlier reports by Bloomberg and The Wall Street Journal . But I’ve yet to find anyone who thinks Apple is a serious candidate for the video site. Remember, as Kara Swisher wrote earlier this month: “‘In preliminary talks’ = ‘hawking itself to one of a half dozen big moneybag tech companies who will visit with Hulu’s bankers and management to see its presentation at Morgan Stanley’s office in Century City in Los Angeles.’” And you may as well read the rest of the post , too, because not much has changed since then.

Don’t Hold Your Breath on That Apple Hulu Deal

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