/// Comcast Brings Facebook to the Set-Top Box

June 17, 2011  |  Media Week

There were gadget-mongers galore pitching their wares during the Cable Show that closed yesterday in Chicago, from newer, smarter set-top boxes to sleeker, faster broadband modems. But one innovation was particularly striking: Comcast’s new version of Xfinity TV, which offers users the ability to connect to Facebook inside their program guides and decide on what shows to watch based on what’s trending among their online friends. It’s a melding of social networking and TV to a degree the industry is only beginning to experiment with, but the potential for advertisers, cable carriers, and programmers is clear. “It’s called ‘friend trends,” Comcast CEO Brian Roberts said as he demonstrated the system at the final general session of the three-day-long cable show.

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