Archive for May, 2011

Why Rolling Stone’s Cover Won’t Be On An iPad Anytime Soon

May 30, 2011  |  All Things Digital  |  No Comments

I don’t think that gives you much advantage as a magazine reader to read it on the tablet — in fact less so. It’s a little more difficult. From the publisher’s point of view I would think they’re crazy to encourage it. Digital unenthusiast Jann Wenner, explaining why he’s not rushing to create special versions of his magazines — US Weekly, Men’s Journal and Rolling Stone — for the iPad or any other tablet. Well worth reading the entire interview in AdAge .

Read More

Why Rolling Stone’s Cover Won’t Be On An iPad Anytime Soon

May 30, 2011  |  All Things Digital  |  No Comments

I don’t think that gives you much advantage as a magazine reader to read it on the tablet — in fact less so. It’s a little more difficult. From the publisher’s point of view I would think they’re crazy to encourage it. Digital unenthusiast Jann Wenner, explaining why he’s not rushing to create special versions of his magazines — US Weekly, Men’s Journal and Rolling Stone — for the iPad or any other tablet. Well worth reading the entire interview in AdAge .

Read More

Why Rolling Stone’s Cover Won’t Be On An iPad Anytime Soon

May 30, 2011  |  All Things Digital  |  No Comments

I don’t think that gives you much advantage as a magazine reader to read it on the tablet — in fact less so. It’s a little more difficult. From the publisher’s point of view I would think they’re crazy to encourage it. Digital unenthusiast Jann Wenner, explaining why he’s not rushing to create special versions of his magazines — US Weekly, Men’s Journal and Rolling Stone — for the iPad or any other tablet. Well worth reading the entire interview in AdAge .

Read More

Why Rolling Stone’s Cover Won’t Be On An iPad Anytime Soon

May 30, 2011  |  All Things Digital  |  No Comments

I don’t think that gives you much advantage as a magazine reader to read it on the tablet — in fact less so. It’s a little more difficult. From the publisher’s point of view I would think they’re crazy to encourage it. Digital unenthusiast Jann Wenner, explaining why he’s not rushing to create special versions of his magazines — US Weekly, Men’s Journal and Rolling Stone — for the iPad or any other tablet. Well worth reading the entire interview in AdAge .

Read More

Location managers plan world shoots

May 30, 2011  |  Variety  |  No Comments

Film News: Filming around the globe requires organization -- With a five-month shoot spread across Hawaii, Los Angeles, London and Puerto Rico, supervising location manager Janice Polley had a lot to contend with on Disney's "Pirates of the Caribbean: On Stranger Tides."

Read More

Lady Gaga Gives FarmVille a Boost, But Can it Last?

May 30, 2011  |  All Things Digital  |  No Comments

FarmVille launched two years ago, peaking at an amazing 32.5 million daily users. At that rate, Zynga’s Mark Skaggs has said before that if you lined up all the users across the U.S., they’d cross 6.36 times from New York to San Francisco. Now a days, the game is showing its age and the number of people coming back on a daily basis is nearly a third of that. So, can a promotion with pop artist and marketing machine Lady Gaga provide a lift? Yep, it sure can. Unfortunately, the lift is probably only temporary, according to the latest usage trends  from AppData.com , which tracks usage levels of Facebook applications. Here’s how user went Gaga for GagaVille: The promotion kicked off on May 17, six days before Lady Gaga’s new album “Born this Way” was released. Farmers were invited to visit Lady Gaga’s compound that included lots of purple, crystals, unicorns and even sheep riding motorcycles. However, response to the themed farm hardly registered with visitors registering roughly 11 million a day, which lower than the week prior when users registered  more than 11.5 million. That changed quickly. On May 19, visits spiked to 13.5 million after players were able to unlock and stream three unreleased tracks. The first day on May 17, “Marry the Night,” was available, followed by “Electric Chapel,” on May 18 and “Fashion of His Love” on May 19. It was either “Fashion His Love” that created the spike or the combination of all three. Regardless, since that day, visits to the Farm have fallen off of a cliff. Now that the album is out — and you could buy it for only 99 cents on Amazon — interest in FarmVille seems to have been withering once again

Read More

Mitchell Stevens on The Weather Channel’s Mike Bettes

May 30, 2011  |  All Things Digital  |  No Comments

It’s like when a parent cries. We expect our parents to keep it together and we expect our journalists to keep it together. Mitchell Stephens , a New York University professor and author of “A History of News,” on Mike Bettes, a Weather Channel Journalist whose emotional outbreaks during his reporting in Joplin, MO last week gained national attention.

Read More

FTC Plans New Online-Ad Rules [WSJ]

FTC Rules
May 30, 2011  |  Blog  |  No Comments

The FTC has begun soliciting public comment on how it should revise old guidelines that translate federal advertising laws to the Internet.

Read More
Heineken Aims Its Ads at Young Digital Devotees [NYT]

Heineken Aims Its Ads at Young Digital Devotees [NYT]

Heineken Advertising
May 30, 2011  |  Blog  |  No Comments

An initiative by Heineken to use nontraditional advertising methods has been deemed an initial success.

Read More

An IPO That Popped, Then Fizzled [WSJ]

Internet Bubble
May 30, 2011  |  Blog  |  No Comments

The frenzy surrounding LinkedIn's public stock offering brought back memories of my own experience during the first Internet bubble.

Read More