Archive for May, 2011

Adding Up the Oprah Effect

May 31, 2011  |  Media Week  |  No Comments

Oprah Winfrey ended her broadcast TV career last week and with it goes one of the show's mainstay's, Oprah's Book Club. According to Nielsen/Bookscan, recommendations from the outgoing host over the last 10 years have helped sell 22 million Oprah-branded special editions. Seven of the top 10 titles she recommended have sold over 1 million copies each. Top 10 best-selling Oprah's Book Club titles in the past 10 years Author Title Release Sales to date Eckhart Toile A New Earth Jan 2005 3,370,000 James Frey A Million Little Pieces Sep 2005 2,695,000 Ellie Wiesel Night Jan 2006 2,021,000 Cormac McCarthy The Road March 2007 1,385,000 Joyce Carol Oates We Were the Mulvaneys Jan 2001 1,348,000 John Steinbeck East of Eden June 2003 1,314,000 Ken Follett The Pillars of the Earth Nov 2007 1,109,000 Gabriel Garcia Marquez Love in the Time of Cholera Oct 2007 817,000 Gwyn Hyman

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Tribeca, ESPN team for VOD

May 31, 2011  |  Variety  |  No Comments

Film News: Branded label linked to festival program -- Distributor Tribeca Film will launch a new VOD label, Tribeca/EPSN Sports Film Festival On Demand, branded as an extension of the partner orgs' annual programming component of the Tribeca Film Festival.

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Call of Duty Sets Sights on a Fee

May 31, 2011  |  All Things Digital  |  No Comments

Consumers are used to paying $60 each for videogames that run on consoles like the PlayStation 3 and Xbox 360. Now the publisher behind the industry’s biggest videogame franchise–Call of Duty–is about to find out whether it can get them to pay a monthly bill, too. Activision Blizzard Inc. plans to launch an online service called Call of Duty Elite this fall that will work with the next major edition of the game, Call of Duty: Modern Warfare 3, and future installments of the hyper-realistic combat-simulation game. In a move industry executives describe as a first, Activision plans to charge a monthly subscription fee for the service, which will provide extra content that isn’t offered on game discs sold in stores, including downloadable map packs that give players new Call of Duty levels to play. Read the rest of this post on the original site »

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Winstone joins ‘Great Expectations’

May 31, 2011  |  Variety  |  No Comments

TV News: BBC co-produces with PBS's Masterpiece -- British tough guy actor Ray Winstone is to play escaped convict Magwitch in the BBC's new three-part TV adaptation of "Great Expectations."

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The Programming Insider: Reality Slate Lifts ABC

May 31, 2011  |  Media Week  |  No Comments

In Today's Issue: Prime-Time Metered Market Monday Ratings: Respectable Sampling for Extreme Makeover: Weight Loss Edition on ABC Ratings Box: What’s Hot/What’s Not On the Air Tonight: Prime-Time Programming Options TV Tidbits: Notes of Interest TV Trivia Time: Too Close for Henry's Comfort PRIME-TIME METERED MARKET MONDAY RATINGS: Respectable Sampling for Extreme Makeover: Weight Loss Edition on ABC Monday 5/30/11 Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

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ABC to Draw Big Stats With LeBron, Dwyane, and Dirk?

May 31, 2011  |  Media Week  |  No Comments

Chicago’s epic meltdown in Game 5 of the NBA Eastern Conference Finals last Thursday did TNT no favors, but it set up the greatest possible title matchup for ABC. Boasting a 77-65 lead over the Heat with 3:12 left in Thursday night’s game, the Bulls were all but assured a trip back to Miami. But as a packed United Center watched in horror, LeBron James and Dwyane Wade began raining threes over Chicago’s vaunted defense, willing their way to an 83-80 victory and a trip to the title series. The stunning reversal robbed TNT of at least one bonus game of inventory, or roughly $9.75 million, given an estimated spot rate of $235,000. (This figure represents the end result of some rudimentary back-of-the-cocktail-napkin math and does not take into account full-series sponsorships and integrations.) Whatever TNT may have lost in the near term, it gained an inordinate amount of promotional consideration for its upcoming original series Franklin and Bash (June 1) and Falling Skies (June 19). More importantly, the ratings for the series will go a long way toward allowing TNT to command greater carriage fees in upcoming negotiations with cable and satellite TV operators. (According to SNL Kagan, TNT takes in $1.03 per sub per month, putting its annual affiliate haul at around $1.25 billion. TNT boasts the second-richest sub fee; by comparison, top dog ESPN takes in $4.40 per sub per month.) TNT averaged 10.4 million viewers with the five-game Bulls-Heat set, up 38 percent from a year ago. Going back to the beginning of the postseason, the Turner network averaged a record

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Ad of the Day: MTV Movie Awards

May 31, 2011  |  Media Week  |  No Comments

Most stars prepare for the glitz-and-glamour-packed night of the MTV Movie Awards by going to have their teeth cleaned or treating themselves with a trip to the spa. This year's host, Jason Sudeikis, meanwhile, has a different sort of pre-show ritual: creepily stalking the actors nominated for honors at the event. Through the Saturday Night Live cast member's adventures, we discover that Leighton Meester's drug of choice is not, in fact, love, but nitrous oxide, and that Emma Stone drools while on the massage table. An off-camera Shia LaBeouf has a propensity for beating Sudeikis, another skit suggests. Arguably, these are as much promos for the comedian as for this Sunday's gala. The event marks new visibility for the comedian, and will help him promote his own upcoming roles on the big screen, including A Good Old Fashioned Orgy , slated for September. Sudeikis injects some humorous moments into these promos—not the most compelling ad genre—but there's only so much anyone can do with the format. At the end of the day, the spots feature celebrities endorsing themselves, and feel tired and contrived.

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Ad of the Day: MTV Movie Awards

May 31, 2011  |  Media Week  |  No Comments

Most stars prepare for the glitz-and-glamour-packed night of the MTV Movie Awards by going to have their teeth cleaned or treating themselves with a trip to the spa. This year's host, Jason Sudeikis, meanwhile, has a different sort of pre-show ritual: creepily stalking the actors nominated for honors at the event. Through the Saturday Night Live cast member's adventures, we discover that Leighton Meester's drug of choice is not, in fact, love, but nitrous oxide, and that Emma Stone drools while on the massage table. An off-camera Shia LaBeouf has a propensity for beating Sudeikis, another skit suggests. Arguably, these are as much promos for the comedian as for this Sunday's gala. The event marks new visibility for the comedian, and will help him promote his own upcoming roles on the big screen, including A Good Old Fashioned Orgy , slated for September. Sudeikis injects some humorous moments into these promos—not the most compelling ad genre—but there's only so much anyone can do with the format. At the end of the day, the spots feature celebrities endorsing themselves, and feel tired and contrived.

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Ad of the Day: MTV Movie Awards

May 31, 2011  |  Media Week  |  No Comments

Most stars prepare for the glitz-and-glamour-packed night of the MTV Movie Awards by going to have their teeth cleaned or treating themselves with a trip to the spa. This year's host, Jason Sudeikis, meanwhile, has a different sort of pre-show ritual: creepily stalking the actors nominated for honors at the event. Through the Saturday Night Live cast member's adventures, we discover that Leighton Meester's drug of choice is not, in fact, love, but nitrous oxide, and that Emma Stone drools while on the massage table. An off-camera Shia LaBeouf has a propensity for beating Sudeikis, another skit suggests. Arguably, these are as much promos for the comedian as for this Sunday's gala. The event marks new visibility for the comedian, and will help him promote his own upcoming roles on the big screen, including A Good Old Fashioned Orgy , slated for September. Sudeikis injects some humorous moments into these promos—not the most compelling ad genre—but there's only so much anyone can do with the format. At the end of the day, the spots feature celebrities endorsing themselves, and feel tired and contrived.

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More Than Friending: How Can the Social Web Go Beyond Facebook?

May 31, 2011  |  All Things Digital  |  No Comments

When people talk about making the Web more “social,” what they really seem to mean is making it more tightly integrated with Facebook. But is that all there is? With only a smattering of deliberate exceptions, new sites and apps launch with Facebook Connect to get the network effects of tying into its powerful social graph and effective spamming tools. Instead of attempting to create their own social network, they piggy-back on top of Facebook’s. In fact, one former Google product manager told AllThingsD recently that one of biggest reasons he left the company to work on a social start-up was so he could use Facebook Connect, something Google discourages. But while Facebook might be the biggest game in town, it’s still a pretty warped and inaccurate picture of what it means to have friends. And it all makes me wonder, what are other models of “social” besides Facebook’s current product? Could someone who does social better than Facebook mount a significant competitor to the site? And, most importantly, could they succeed? Friending Is Broken One of Facebook’s most fundamental flaws is its notion of friending. Relationships on Facebook don’t naturally expire as they do in the real world. To unfriend is drastic, used only in the direst of circumstances–like a bad breakup. And the fact that people from so many parts of our lives are on Facebook elicits bland communication

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