/// Adding Up the Oprah Effect

May 31, 2011  |  Media Week

Oprah Winfrey ended her broadcast TV career last week and with it goes one of the show's mainstay's, Oprah's Book Club. According to Nielsen/Bookscan, recommendations from the outgoing host over the last 10 years have helped sell 22 million Oprah-branded special editions. Seven of the top 10 titles she recommended have sold over 1 million copies each. Top 10 best-selling Oprah's Book Club titles in the past 10 years Author Title Release Sales to date Eckhart Toile A New Earth Jan 2005 3,370,000 James Frey A Million Little Pieces Sep 2005 2,695,000 Ellie Wiesel Night Jan 2006 2,021,000 Cormac McCarthy The Road March 2007 1,385,000 Joyce Carol Oates We Were the Mulvaneys Jan 2001 1,348,000 John Steinbeck East of Eden June 2003 1,314,000 Ken Follett The Pillars of the Earth Nov 2007 1,109,000 Gabriel Garcia Marquez Love in the Time of Cholera Oct 2007 817,000 Gwyn Hyman


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