/// Fox Kickstarts the 2011-12 Upfront Market

May 27, 2011  |  Media Week

With hours to go before the start of Memorial Day Weekend, the 2011-12 upfront market has roared to life. Sources said that Fox is first out of the gate, having finalized deals with at least two of the top media agencies. Early word has the network focused on landing movie dollars, which are a particularly good fit given its standing among younger viewers. Retail dollars are also coming in. Fox will finish the 2010-11 campaign ranked No. 1 among adults 18-49

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Fox Kickstarts the 2011-12 Upfront Market


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