/// Fox Kick-Starts the 2011-12 Upfront Market

May 27, 2011  |  Media Week

With hours to go before the start of Memorial Day Weekend, the 2011-12 upfront market roared to life. Sources said that Fox was first out of the gate, having finalized deals with at least two of the top media agencies. Early word has the network focused on landing movie dollars, which are a particularly good fit given its standing among younger viewers. Retail dollars are also coming in. Fox will finish the 2010-11 campaign ranked No. 1 among adults 18-49. Season to date, the broadcaster has notched a 3.5 rating in the demo, down about 4.8 percent from the previous season average. With a 5 percent decline in GRPs, and what appears to be a 7 percent or 8 percent increase in demand, it stands to reason that Fox is writing CPM increases of at least 11 percent

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Fox Kick-Starts the 2011-12 Upfront Market


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